.concept{--concept-ink:#101019;--concept-paper:#f5efe5;--concept-orange:#ef6111;overflow:hidden}.concept h1,.concept h2,.concept h3{letter-spacing:-.045em;overflow-wrap:break-word;font-family:Poppins,sans-serif;line-height:1.13}.concept h1,.concept h2{font-weight:700}.concept h1 em,.concept h2 em{font-family:inherit;font-style:normal;font-weight:inherit;letter-spacing:inherit}.concept h1 em{color:var(--concept-orange)}.concept-section-mark{text-transform:uppercase;letter-spacing:.16em;opacity:.7;border-top:1px solid;justify-content:space-between;gap:1rem;margin-bottom:clamp(2rem,5vw,5rem);padding-top:.8rem;font-size:.7rem;font-weight:700;line-height:1.3;display:flex}.concept-button{background:var(--concept-orange);color:#fff;text-transform:uppercase;letter-spacing:.07em;border-radius:999px;justify-content:space-between;align-items:center;gap:2rem;min-height:3.5rem;padding:.95rem 1.35rem;font-size:.82rem;font-weight:700;line-height:1.3;transition:transform .25s,background .25s;display:inline-flex}.concept-button:hover{background:#d84e05;transform:translateY(-2px)}.concept-button span,.concept-link span{font-size:1.3rem;line-height:1}.concept-link{text-transform:uppercase;letter-spacing:.08em;border-bottom:1px solid;align-items:center;gap:.7rem;padding-block:.5rem;font-size:.8rem;font-weight:700;line-height:1.3;transition:color .25s;display:inline-flex}.concept-link:hover{color:var(--concept-orange)}.concept-hero{background:radial-gradient(circle at 83% 33%,#ef611121,#0000 38%),#09090d;min-height:810px;padding-top:clamp(8.4rem,11vw,11.4rem);position:relative}.concept-hero:before{content:"";pointer-events:none;opacity:.2;background-image:linear-gradient(#ffffff24 1px,#0000 1px),linear-gradient(90deg,#ffffff24 1px,#0000 1px);background-size:88px 88px;position:absolute;inset:0;mask-image:linear-gradient(90deg,#0000 20%,#000 90%)}.concept-hero__layout{z-index:1;grid-template-columns:minmax(0,1.3fr) minmax(320px,.7fr);align-items:center;gap:clamp(2rem,5vw,6rem);padding-bottom:clamp(4rem,6vw,6rem);display:grid;position:relative}.concept-eyebrow{color:var(--concept-orange);text-transform:uppercase;letter-spacing:.2em;align-items:center;gap:.8rem;margin-bottom:2rem;font-size:.72rem;font-weight:700;display:flex}.concept-eyebrow__line{background:currentColor;width:27px;height:1px}.concept-hero h1{max-width:980px;font-size:clamp(2.75rem,3.9vw,4.4rem);line-height:1.1}.concept-hero h1 em{margin-top:.12em;font-size:1em;display:block}.concept-hero__lead{max-width:680px;margin-top:clamp(1.6rem,3vw,2.5rem);font-size:clamp(1.08rem,1.2vw,1.25rem);font-weight:600;line-height:1.55}.concept-hero__body{color:#fbf5eca8;max-width:610px;margin-top:1rem;line-height:1.7}.concept-actions{flex-wrap:wrap;align-items:center;gap:1.2rem 2rem;margin-top:2.4rem;display:flex}.concept-hero__visual{justify-self:center;width:100%;max-width:440px;padding:20px 20px 0 0;position:relative}.concept-hero__frame{background:#17171b;border:1px solid #fbf5ec4d;width:78%;margin-inline:auto;padding:9px;position:relative;transform:rotate(2deg);box-shadow:34px 34px #ef61111c}.concept-hero__reel .reel-preview__media{aspect-ratio:9/15;border-radius:2px;overflow:hidden}.concept-hero__reel .reel-preview__trigger{width:3.7rem;height:3.7rem}.concept-hero__label{text-transform:uppercase;letter-spacing:.07em;justify-content:space-between;gap:.7rem;padding:.7rem .15rem .2rem;font-size:.65rem;display:flex}.concept-hero__label span{color:#fbf5ec80}.concept-hero__corner{border-color:var(--concept-orange);pointer-events:none;border-style:solid;width:70px;height:70px;position:absolute}.concept-hero__corner--a{border-width:1px 0 0 1px;top:0;left:0}.concept-hero__corner--b{border-width:0 1px 1px 0;bottom:35px;right:0}.concept-hero__note{background:var(--concept-orange);color:#fff;text-transform:uppercase;letter-spacing:.07em;max-width:180px;padding:1rem;font-size:.65rem;font-weight:700;line-height:1.45;position:absolute;bottom:4rem;right:-2rem;transform:rotate(-4deg)}.concept-hero__index{z-index:1;border-top:1px solid #fbf5ec33;grid-template-columns:repeat(4,1fr);display:grid;position:relative}.concept-hero__index span{color:#fbf5ec99;text-transform:uppercase;letter-spacing:.16em;padding-block:1.2rem 1.4rem;font-size:.72rem;font-weight:700}.concept-hero__index span:not(:first-child){border-left:1px solid #fbf5ec33;padding-left:1.2rem}.concept-decision{color:var(--concept-ink);background:var(--concept-paper);padding-block:clamp(5rem,9vw,9rem)}.concept-decision__layout{grid-template-columns:minmax(170px,.26fr) minmax(0,1fr);gap:clamp(2rem,5vw,7rem);display:grid}.concept-decision .concept-section-mark{border-top-color:var(--concept-ink);margin-bottom:0;display:block}.concept-decision .concept-section-mark span{margin-bottom:.6rem;display:block}.concept-decision h2{max-width:970px;font-size:clamp(2.35rem,4.3vw,4.4rem)}.concept-decision h2 em{color:var(--concept-orange)}.concept-decision__lead{max-width:760px;margin-top:1.6rem;font-size:clamp(1.1rem,1.35vw,1.4rem);line-height:1.55}.concept-decision__grid{border-top:1px solid #1010194d;grid-template-columns:repeat(3,minmax(0,1fr));margin-top:clamp(3rem,6vw,6rem);display:grid}.concept-decision__grid>div{padding:1.3rem 1.5rem 1rem 0}.concept-decision__grid>div+div{border-left:1px solid #1010194d;padding-left:1.5rem}.concept-decision__grid span{color:var(--concept-orange);font-size:.8rem;font-weight:700}.concept-decision__grid h3{margin-top:2.5rem;font-size:clamp(1.1rem,1.35vw,1.3rem);font-weight:600}.concept-decision__grid p{color:#4a4950;margin-top:.75rem;font-size:.92rem;line-height:1.65}.concept-system{background:#101018;padding-block:clamp(5rem,8vw,8.5rem)}.concept-system__intro{grid-template-columns:minmax(0,1.1fr) minmax(260px,.65fr);align-items:end;gap:3rem;display:grid}.concept-system h2,.concept-films h2,.concept-proof h2,.concept-audit h2{font-size:clamp(2.35rem,4vw,4.4rem)}.concept-system h2 em{color:var(--concept-orange)}.concept-system__intro p{color:#fbf5ecb3;max-width:470px;line-height:1.7}.concept-system__cards{background:#fbf5ec2e;border:1px solid #fbf5ec2e;grid-template-columns:repeat(4,minmax(0,1fr));gap:1px;margin-top:clamp(3rem,5vw,5rem);display:grid}.concept-system__card{background:#101018;flex-direction:column;min-height:390px;padding:1.5rem;transition:background .25s;display:flex}.concept-system__card:hover{background:#191920}.concept-system__number{color:var(--concept-orange);letter-spacing:.1em;font-size:.72rem;font-weight:700}.concept-system__card h3{margin-top:auto;font-size:clamp(1.25rem,1.5vw,1.6rem);font-weight:700}.concept-system__card p{color:#fbf5ecbf;min-height:146px;margin-top:1rem;font-size:.9rem;line-height:1.6}.concept-system__card small{color:#fbf5ec73;text-transform:uppercase;letter-spacing:.08em;border-top:1px solid #fbf5ec33;padding-top:1rem;font-size:.67rem}.concept-films{color:var(--concept-ink);background:#eae1d3;padding-block:clamp(5rem,8vw,8rem)}.concept-films__intro{grid-template-columns:minmax(0,1fr) minmax(280px,.55fr);align-items:end;gap:3rem;display:grid}.concept-films h2 em{color:var(--concept-orange)}.concept-films__intro p{color:#4c4950;max-width:470px;line-height:1.7}.concept-films__grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(1rem,2vw,2rem);margin-top:clamp(3rem,5vw,5rem);display:grid}.concept-film{min-width:0}.concept-film .reel-preview__media{aspect-ratio:3/3.8;background:#242327;border-radius:2px;overflow:hidden}.concept-film .reel-preview__poster,.concept-film .reel-preview__video{object-position:center 36%}.concept-film__caption{border-bottom:1px solid #10101959;grid-template-columns:1fr auto;align-items:center;column-gap:.5rem;padding-block:1.1rem;display:grid}.concept-film__caption span:first-child{color:#6c6870;text-transform:uppercase;letter-spacing:.13em;grid-column:1/-1;font-size:.65rem;font-weight:700}.concept-film__caption h3{margin-top:.35rem;font-size:clamp(1.08rem,1.3vw,1.4rem);font-weight:600}.concept-film__caption span:last-child{align-self:end;font-size:1.5rem;line-height:1}.concept-capabilities{background:#101a2a;padding-block:clamp(5rem,8vw,8rem)}.concept-capabilities h2,.concept-cases h2{font-size:clamp(2.35rem,4vw,4.4rem)}.concept-capabilities h2 em,.concept-cases h2 em{color:var(--concept-orange)}.concept-capabilities__layout{grid-template-columns:minmax(0,.75fr) minmax(0,1.25fr);gap:clamp(3rem,7vw,8rem);display:grid}.concept-capabilities__intro>p{color:#fbf5ecb8;max-width:440px;margin-top:1.5rem;line-height:1.7}.concept-capabilities__intro .concept-link{margin-top:2rem}.concept-capabilities__list{border-top:1px solid #fbf5ec47;padding:0;list-style:none}.concept-capabilities__list li{border-bottom:1px solid #fbf5ec47;grid-template-columns:2.3rem minmax(130px,.55fr) minmax(0,1fr);align-items:start;gap:1rem;padding:1.4rem 0;display:grid}.concept-capabilities__number{color:var(--concept-orange);letter-spacing:.08em;font-size:.76rem;font-weight:700}.concept-capabilities__list h3{font-size:clamp(1.05rem,1.25vw,1.3rem);font-weight:700}.concept-capabilities__list p{color:#fbf5ecb3;font-size:.88rem;line-height:1.6}.concept-capabilities__rail{color:#fbf5ec9e;text-transform:uppercase;letter-spacing:.12em;border-top:1px solid #fbf5ec47;margin-top:clamp(3rem,5vw,5rem);padding-top:1rem;font-size:.72rem;font-weight:700;line-height:2}.concept-capabilities__rail span{color:var(--concept-orange);margin-inline:.5rem}.concept-cases{background:#101018;padding-block:clamp(5rem,8vw,8rem)}.concept-cases__head{justify-content:space-between;align-items:end;gap:2rem;margin-bottom:clamp(2.5rem,5vw,5rem);display:flex}.concept-cases__head>div:first-child{max-width:840px}.concept-cases__head p{color:#fbf5ecb8;max-width:690px;margin-top:1.5rem;line-height:1.7}.concept-cases__controls{flex:none;align-items:center;gap:1rem;display:flex}.concept-cases__controls button{border:1px solid #fbf5ec80;border-radius:50%;place-items:center;width:3rem;height:3rem;font-size:1.25rem;transition:color .2s,background .2s;display:grid}.concept-cases__controls button:hover:not(:disabled){color:var(--concept-ink);background:var(--paper)}.concept-cases__controls button:disabled{opacity:.3;cursor:default}.concept-cases__controls span{text-align:center;letter-spacing:.08em;min-width:3.8rem;font-size:.76rem;font-weight:700}.concept-cases__track{scroll-snap-type:x mandatory;scrollbar-width:none;gap:1.25rem;display:flex;position:relative;overflow-x:auto}.concept-cases__track::-webkit-scrollbar{display:none}.concept-case{scroll-snap-align:start;min-height:425px;color:var(--concept-ink);background:var(--concept-paper);flex:0 0 calc(100% - 4.25rem);grid-template-columns:minmax(0,1.1fr) minmax(290px,.55fr);display:grid}.concept-case__story{flex-direction:column;min-width:0;padding:clamp(1.6rem,3vw,3.2rem);display:flex}.concept-case__eyebrow,.concept-case__outcome>span{text-transform:uppercase;letter-spacing:.13em;font-size:.68rem;font-weight:700}.concept-case__story h3{max-width:700px;margin-top:2rem;font-size:clamp(1.8rem,2.9vw,3.2rem);font-weight:700}.concept-case__detail{color:#4a4950;max-width:640px;margin-top:1.3rem;line-height:1.65}.concept-case__footer{text-transform:uppercase;letter-spacing:.07em;border-top:1px solid #10101945;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:.8rem;margin-top:auto;padding-top:1.5rem;font-size:.73rem;font-weight:700;display:flex}.concept-case__footer a{border-bottom:1px solid;align-items:center;gap:.5rem;display:inline-flex}.concept-case__footer a:hover{color:var(--concept-orange)}.concept-case__outcome{background:var(--concept-orange);flex-direction:column;justify-content:end;padding:clamp(1.6rem,3vw,3.2rem);display:flex}.concept-case__outcome>span{margin-bottom:auto}.concept-case__outcome strong{color:#fff8ed;letter-spacing:-.09em;font-family:Poppins,sans-serif;font-size:clamp(5rem,9vw,9rem);line-height:1}.concept-case__outcome p{max-width:320px;font-size:clamp(1.1rem,1.5vw,1.5rem);font-weight:700;line-height:1.4}.concept-cases__all{margin-top:1.6rem}.concept-audit{background:var(--concept-paper);color:var(--concept-ink);padding-block:clamp(5rem,8vw,8rem)}.concept-audit__layout{grid-template-columns:minmax(0,1fr) minmax(340px,.73fr);align-items:start;gap:clamp(2.5rem,7vw,8rem);display:grid}.concept-audit h2 em{color:var(--concept-orange)}.concept-audit__copy>p{max-width:670px;margin-top:2rem;line-height:1.7}.concept-audit__copy ul{border-top:1px solid #1010194d;margin-top:2rem;padding:0;list-style:none}.concept-audit__copy li{border-bottom:1px solid #1010194d;padding:1rem 0;font-size:.95rem;font-weight:600}.concept-audit__copy li:before{content:"↗";width:2rem;color:var(--concept-orange);display:inline-block}.concept-audit__aside{color:#77717a;font-size:.85rem}.concept-audit__form{min-width:0;color:var(--paper);background:#13131b;flex-direction:column;padding:clamp(1.5rem,3vw,3rem);display:flex;box-shadow:18px 18px #ef611121}.concept-audit__form-index{color:var(--concept-orange);text-transform:uppercase;letter-spacing:.15em;font-size:.7rem;font-weight:700}.concept-audit__form h3{margin-block:1rem 2rem;font-size:clamp(1.4rem,1.8vw,1.75rem);font-weight:700}.concept-audit__form>label:not(.concept-audit__consent){margin-top:1.3rem;font-size:.8rem;font-weight:700}.concept-audit__form>label span{color:var(--concept-orange)}.concept-audit__form>input{width:100%;height:3.3rem;color:var(--paper);font:inherit;background:#1e1e27;border:1px solid #fbf5ec4d;border-radius:3px;margin-top:.5rem;padding:.7rem .85rem;font-size:.9rem}.concept-audit__form>input:focus{border-color:var(--concept-orange);outline:1px solid var(--concept-orange)}.concept-audit__form>input::placeholder{color:#fbf5ec6b}.concept-audit__trap{clip-path:inset(50%);width:1px;height:1px;position:absolute;overflow:hidden}.concept-audit__consent{color:#fbf5ecb3;align-items:start;gap:.8rem;margin-top:1.7rem;font-size:.72rem;line-height:1.55;display:flex}.concept-audit__consent input{accent-color:var(--concept-orange);flex:none;margin-top:.2rem}.concept-audit__consent span{color:inherit!important}.concept-audit__consent a{color:var(--paper);text-decoration:underline}.concept-audit__form .turnstile-field{margin-top:1.2rem}.concept-audit__form .concept-button{width:100%;margin-top:1.4rem}.concept-audit__status{min-height:2rem;color:var(--paper);margin-top:1rem;font-size:.82rem}@media (width<=1050px){.concept-hero__layout{grid-template-columns:minmax(0,1.2fr) minmax(270px,.8fr)}.concept-hero h1{font-size:clamp(2.5rem,4.2vw,3.8rem)}.concept-hero__note{right:-1rem}.concept-system__cards{grid-template-columns:repeat(2,minmax(0,1fr))}.concept-system__card{min-height:280px}.concept-system__card p{min-height:0}.concept-capabilities__layout{gap:3rem}}@media (width<=760px){.concept-hero{min-height:0;padding-top:7.4rem}.concept-hero__layout{grid-template-columns:1fr;gap:4rem}.concept-hero h1{max-width:620px;font-size:clamp(2.45rem,6.8vw,3.7rem)}.concept-hero__visual{max-width:360px;margin-bottom:1rem}.concept-hero__note{bottom:2rem;right:-1rem}.concept-hero__index{grid-template-columns:repeat(2,1fr)}.concept-hero__index span{border-bottom:1px solid #fbf5ec33}.concept-hero__index span:nth-child(3){border-left:0;padding-left:0}.concept-decision__layout,.concept-system__intro,.concept-films__intro,.concept-capabilities__layout,.concept-audit__layout{grid-template-columns:minmax(0,1fr)}.concept-decision .concept-section-mark{display:flex}.concept-decision__grid{grid-template-columns:1fr}.concept-decision__grid>div,.concept-decision__grid>div+div{border-bottom:1px solid #1010194d;border-left:0;padding:1.3rem 0}.concept-decision__grid h3{margin-top:.8rem}.concept-films__grid{grid-template-columns:repeat(2,minmax(0,1fr))}.concept-film:last-child{grid-column:1/-1;width:calc(50% - .5rem)}.concept-cases__head{flex-direction:column;align-items:start}.concept-case{grid-template-columns:minmax(0,1fr);min-height:0}.concept-case__story{min-height:340px}.concept-case__outcome{min-height:250px}.concept-audit__form{max-width:620px}}@media (width<=520px){.concept-section-mark{letter-spacing:.1em;font-size:.58rem}.concept-hero h1{font-size:clamp(2.15rem,8.4vw,2.8rem)}.concept h2{font-size:clamp(2rem,7.2vw,2.55rem)}.concept-hero__lead{font-size:1.1rem}.concept-actions{flex-direction:column;align-items:stretch}.concept-actions .concept-button{width:100%}.concept-hero__visual{max-width:330px;padding-right:0}.concept-hero__frame{width:83%}.concept-hero__note{max-width:140px;font-size:.55rem;right:-.6rem}.concept-system__cards,.concept-films__grid{grid-template-columns:1fr}.concept-system__card{min-height:260px}.concept-film:last-child{grid-column:auto;width:100%}.concept-film .reel-preview__media{aspect-ratio:4/4.2}.concept-capabilities__list li{grid-template-columns:2rem minmax(0,1fr);gap:.5rem 1rem}.concept-capabilities__list p{grid-column:2}.concept-case{flex-basis:calc(100% - 1.25rem)}.concept-case__story{min-height:390px}.concept-case__story h3{font-size:1.8rem}.concept-case__outcome strong{font-size:5.7rem}.concept-audit__form{margin-inline:-.3rem}}@media (prefers-reduced-motion:reduce){.concept-button,.concept-link,.concept-system__card{transition:none}}
